The first sale of a buildingis a craft of its own.
YCRE works the whole arc of a development for its sponsor — feasibility, offering strategy, launch, and sell-out — from the first study to the final closing.
No two buildings are launched the same way here. The product, the neighborhood, and the buyer set the approach — what stays constant is the ambition: by the time the offering opens, the address already means something.
The market you are building into.
Before the first drawing.
What should this site become? The answer is an underwriting — unit mix, layouts, amenity set, pricing by residence line — read from city records and the live market the way an acquisition is read. The questions that are expensive to change later get answered first.
The offering, engineered.
The schedule of prices, the release order, the concession structure — decided with the buyer’s arithmetic already on the table. What a buyer’s advisor will find, found first. Built alongside the sponsor’s counsel, so the plan and the campaign say the same thing.
- Pricing schedule & release order
- Concession economics
- Buyer's-side underwriting
- Alongside sponsor's counsel
A building becomes a lifestyle.
Identity, photography, film — then a life designed for the building, its neighborhood, and its buyer. One project called for a hand in the layouts, dinners in the residences, exhibitions, an art program; the next will be invented for what it is. The address means something before the offering opens.
Then the market is invited.
Private previews for pre-qualified buyers. Direct outreach to the broker community. Syndication across REBNY and LIBOR MLS, StreetEasy, Zillow — and offering materials built for foreign capital, in the currency and the questions of the buyer’s home market.
- Private previews
- Broker network
- Full syndication
- Cross-border materials
Sold through the last closing.
Sponsor sales carried contract to contract — negotiation and deal structure run with in-house legal and financial perspective. When the market moves, the offering moves with it: a repricing ships in days, every changed figure named. Rental buildings get the same effort as a lease-up.
How the work is done.
Every number traces.
Comps verify against recorded deeds — dataset and row — before they reach an exhibit. A trade that will not verify is dropped, not footnoted.
A first sale is not a resale.
Resale trades are a reference band, never the comp set. Exhibits name the product and print the build years, because the two do not price the same way.
The buyer’s arithmetic, first.
Break-even exits, full round-trip costs, the true cost of a concession at leverage — modeled before any buyer’s advisor models them. A schedule priced this way holds up in the room.
We build the tools we work with.
A building database fed from city records. Research runs that execute overnight. An underwriting that re-runs when a single assumption moves — and says what changed. It is how a study lands in days, and why every figure can be traced to its source.
Current projects.
KIBO Residences
Now representing · from $1,515,000. Sponsor residences, brought to market by YC Real Estate.
View residences →The same team, other seats.
Selling a single residence, buying one, or underwriting an income property — the engine behind a launch works every side of the market.
Bring us your project.
A site, a set of plans, or a building nearing completion — the conversation is most valuable early.