Sold the way it was built — with every discipline in the room.
Selling with YCRE means a full team from the first walkthrough: pricing built on institutional research, marketing produced in-house, and negotiation backed by finance and legal.
Most listings get an agent, a photographer, and a prayer. Yours gets development analysts, designers, financiers, marketers, and counsel — one team, one table, one standard.
A price built like an appraisal, argued like a thesis.
Before your property is priced, it is researched — comparable sales verified against public records, building and zoning reviewed, the market read in real time. The strategy comes with its reasoning attached.
- Verified comparable analysis
- Building & records review
- Pricing strategy with rationale
Study
Marketing produced, not ordered.
Photography, film, staging direction, and collateral are made in-house by the same team that positions the property — an editorial standard most brokerages outsource, applied to every listing.
- Editorial photography & film
- Staging & design direction
- Offering collateral to the YCRE standard
Seen everywhere it should be — and first, where it matters.
REBNY and LIBOR syndication, StreetEasy, Zillow, and a custom editorial landing page — preceded by private previews and direct outreach to the buyer agents who matter in your segment.
- Full MLS & portal syndication
- Private previews before launch
- Direct broker outreach
Negotiated with finance and legal in the room.
Offers are reviewed the way a developer reviews a deal — structure, tax implications, and risk, not just headline price. Negotiation strategy is set with counsel and carried through to close.
- Offer & structure analysis
- Negotiation strategy
- Contract through closing
Four phases, from first walkthrough to sold.
A defined process, not a countdown. Every phase has a clear purpose and a work product — the pace is set by the property and the market.
Preparation
Design consultation, staging direction, photography and film, pricing strategy.
Pre-Market
Collateral production, broker previews, pre-qualified prospect outreach.
Launch
Full syndication, open houses and private showings, real-time feedback.
Closing
Offer review with finance and legal, negotiation, contract through close.
Five disciplines on your side of the deal.
These are not vendors to coordinate or referrals to chase. They are one in-house team, engaged from the first conversation to the closing table.
New to selling in New York?
The Seller's Guide walks through how a sale actually works — valuation, preparation, marketing, and closing — explained plainly, no commitment required.
Tell us about your property.
A walkthrough and a researched point of view on value — before you sign anything.